Referrals and the Process of Website Validation

Corie Dawson 00:00
All right. So first things first we need to be we need to do is be off surgeon. Right? Cut away the things that don’t matter. So what were the first thing we say? Harish? You’re a you’re a very successful business you don’t need us. Right? That sounds very callous the way you said it. Okay, I really need you to roleplay with me properly, because right now it’s like, I don’t really care. So let’s get through this. Like, you need to treat this as a proper pitch. Right? So give me the exact tonality on everything. Get by that by the sounds of a you don’t need us so that you’re successful without us. That sounds terrible. Just follow the script. So you get those scripts? If they look, you’re clearly already a really successful business, you probably don’t even need us. Not quite there. You’re just don’t. You’re not connecting with me. Okay, connecting you through something like this, right? What’s the guy’s name? A lot of times researching a company. And I’ll tell you what the company sounds like it’s going places. And to be quite frank, you know, let’s be honest, between the two of us, you actually don’t need us, right? You really run a successful company. Right? Because now it’s not confusion, right? However, I’ve got some areas that are just like to just run past me and see what you think. And just, I’m just trying to really get understanding you and your company and what you’ve got to do. So from what you’ve explained to me, you’ve got a lot of current concept, correct? That is correct. Yeah. So look, this is what I’m saying to you, in terms of your website, the website actually doesn’t really help you get any additional work from those points. Right. But what I what I what I have found over the years, is, you know, from a multitude of different industries, the research suggests in a tender process, which you said to me that you do quite a few if you have a lot of people that do tenders believe it’s just purely price, and it is very price driven, I won’t deny that. But even if you have the right price, well that’s gonna lead to is it’s going to lead to read the research process. And if you’re the lowest price, the problem is, they’re going to come more skeptical and why so low. So what this tells me is that most tenders will end up there looking at price they can pay you and if you make, make it through there, the next stage is to validate your position in the industry. Now they’re gonna go to places like LinkedIn, they’re gonna place on Google, and they’re definitely 100% Astro Mahina. Yeah, they are definitely gonna go to your website, they’re gonna look at your team, and look who’s in your team, they’re gonna go to those members in your team or probably through LinkedIn. So, you know, whilst your website is not necessarily doing anything, specifically, it’s going to help you understand a process. It’s not about making it pump leads to you. But what it will do, it will validate your attended process. Now, the other side that see is going to be very useful for your business is on I’m guessing, you’ve been around for how many years? They’ve been around for 20 years talk to me as a client. I’m calling to we’ve been around for 20 years. 20 years. Right? So I’m guessing you get referrals? We’re doing Yeah, right. For most well established business referrals are the number one like growth lever. Again, those clients that you refer to, you will not just call straightaway. Some of them will, some of them won’t. Like Me personally, if someone refers me, I’m a little bit more skeptical. I’m going to suss them out. And we’re not just them out, you will check out our website, I want to check your website and check your LinkedIn, I’m gonna get it. I mean, depending on the level of project and the size of the project and the magnitude, because normally what happened, the referral is coming from a complaint. So if someone says, look, I’ve got this particular issue, this contract is not working, or these things are working in our sale, don’t speak to edit into engineering engineering. So then what happens is, is from that side of things, that person will either call, or they’ll call and look at the website, or they won’t call and they’ll look at the website and then decide whether they’re cool with it, whichever way you skin it. Right. You know, if you do a good job for people, they’re probably going to call you but I would say 70% of people that get referred will go to your website as a point of reference. Now, the question is, which am shocked with anywhere from 200 grand to 500? Yeah, I don’t see it as a I think it’s a terrible bet. on your part, if you don’t fix up your website, for the sake of a measly 5000 6000 $7,000 and looking in front of me and the quote is literally going to cost you less than 2k. It makes no sense to me. I’m just I’m sorry to be so direct here. But it would be madness not to fix up your website when you’re gambling. With a jerk. There’s another project you want all your checks and balances in place. You remember? That makes plenty of sense. I agree. So I’ll send you through the paperwork. And, you know, obviously, you’d have some time to think about it. But let’s get started. You know, to beat to be honest with you, at EDD where do you go with us? Or you don’t go with us, it’s actually quite irrelevant. You need to get it fixed. I have to do the work for it on the job. But please, if even if you don’t use us, get it fixed. See, our very strong understands that. Right? So go back and listen to it and listen to Tony Allen. Listen to it. We’re certainties. Okay, listen, how the position ivities see how trapped you multiple times. Right? Yeah. So what I mean by trapping, you put them in position where you know what the same next, I can’t say anything else? Well, it’s just I want to attract people, as I travel the fat around the conversation, I focus you on what you know, right? Because, you know, you know, the last thing you want to say is, is we’re just gonna perform and produce miracle is going to do things, because they’re not gonna believe that and that’s where the friction is. But you just need to modify in terms of the tender process, the referral process, that’s the gap there, that should always be the gap selling website, it’s, it’s though whether or not right get them to admit that they get their business referrals. Right, that’s it was only gonna get referrals, the next day, just say, Look, you know, you throw some data in here, or some will call directly in some way. And the problem is, is that you think that everyone is going to call you. But they don’t, there’s, there is no proof of that, because they’re not going to realize, Hey, I didn’t call you ahead. Because website sucks, but I look at your website, and it’s an issue professional, you know, you mentioned actually caters in some funky union competitors. Okay. Bla, bla, bla, bla, bla, bla, bla bla bla, blah. You don’t look that trustworthy in certain areas. And, you know, you kind of know that, right? Yeah. I’ve been made aware that recently as well. Yeah. So you know, it’s no point sitting there for hours on end, putting together a tender, you know, doing the job for someone, someone hears about your business jobs in your website. And it looks like you’re in a cheap suit. Right, you know, like, and the good thing is, once you fix it, it’s fixed. It’s so cheap, that’s a good thing, like a website should be your best salesperson, it sits there. Right, have a shrine, you don’t have to pay that you just get it done. Once you know your property, the assure that you made that day that service change, but you know, I just get done properly, man, like you run a multimillion dollar business. This is I mean, honestly, just between your business and no brainer. And it’s so cheap, like, you know, to refer to our website could cost you 10 grand. And you think about you know, the amount of money that you guys would demand a decision that pull through this website. That’s the key thing is to understand that work, better decisions are getting made on this website. And that’s danger. It’s a solid killer. It’s a solid winner, solid killer or song winner. So I’ve sent you through the proposal. I’m going to be honest with you, I don’t think there’s much to think about the only thing to think about is whether we are the company that you want to award awards to, or someone else. How long do you need to have think about some of the casting, I should spend a couple of days getting fired from the boss. Okay, so look, today’s what they say today, Wednesday. Today’s Wednesday. Yeah, so I’m not going to hassle you. If you’d like to contact me before Friday, but if we need to talk to me, probably late Monday or early Tuesday, San Fran sounds very favored great guy. 1030